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Digital marketing: How to Increase traffic and Conversion

Digital marketing has taken the world by storm. Ask any marketer around and they will tell you the internet is the way.

And like any other marketing method getting more customer is the main goal of digital marketing strategies. To facilitate this, you will find ‘more traffic to the site,’ and a business’s wish list.

Traffic is simply the number of people visiting a website. This could be through clicks, subscriptions and other cues.

A service business should aim at getting traffic that converts.


Here are 8 ways that can be very useful.

1. Advertising

This point seems obvious, but there is more to it than you would know. Things like paid search, social media ads, and displays will get you more visitors and build your brand.

But to get targeted traffic that converts, you need high commercial intent keywords. They should be part of your paid search approaches.

2. Be social

Producing great content is not enough if people won’t find it. Luckily, there is social media you can use to reach more people.

And while on social platforms, be social. Engage your followers in ways that are not obviously salesy.

3. Try different approaches

There is no one formula for success in digital marketing. You may believe different, but that is the truth.

Try mixing up things a little. If today you are doing shorter, news-based blog posts, intersperse with long-form content and videos.

4. Catchy headlines

Understand that most readers never have time to read through your content, no matter how good it is. But with an irresistible headline, you will never lack visitors to your site.

Master the skills of headlines and you will smile all the way. Always think carefully about the title of your blog before posting.

5. On-Page SEO

Search engine optimization is key to getting your content to rank. It’s a valuable tool that every digital marketer understands perfectly.

If you don’t know how to do on-page SEO, hire someone else to do it for you. It pays to be a little aggressive.

6. Use long-tail keywords

Assuming you already have your high-intent and popular keywords covered, it’s time to introduce long-tail keywords. These are the keywords that account for most searches online.

7. Using guest blogs

There is no better way of getting more traffic to your site than guest blogging. A target guest blog on a reputable site will always get you more traffic.

Make sure the blogs are linked using catchy headlines. Otherwise, no one will be interested in clicking them.

At the same time, invite others to guest blog on your website. They can share useful links that will give you more traffic, and conversions.

8. Make sure your site is responsive and fast

Today, people are using different devices to access the internet, mostly, though mobile gadgets. You don’t want them pinching and scrolling around your website when there is competition.

Make sure the loads faster and every page is technically optimized. Internet users don’t have time to wait on slow-loading pages.


Above all these tips, create meaningful and useful content. It does not have to be about the services you are offering – just something that helps them have a better life. These are just a few ideas, but there are many other ways to increase traffic and conversion for business sites.

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